Photos by Olivier Zahm
Inaugurated during Milan Fashion Week, the newest Replay store – Replay The Stage – is the Italian jeanswear specialist’s newest flagship store located in Milan Piazza Gae Aulenti, in the hub of the city’s edgy new Porta Nuova district.
The new Replay store aims to be a multi-experience location that will be accessible 24 hours a day where visitors will be able to listen to music selected by the brand, see performances, visit art exhibitions and enjoy fine food and beverages.
Matteo Sinigaglia, CEO Fashion Box, commented: “We are satisfied with the agreement signed with Hines Italia SGR and enthusiastic about opening this innovative Replay concept store in an area of the city that will be involved in the most important redesign project ever done before in Milan.
The Porta Nuova area is also destined to become the most avant-garde and eco-sustainable area of the city. All these characteristics – perfectly matching the founding philosophy of the Replay brand– make of Porta Nuova the ideal location for launching our revolutionary retail project where the consumer will be the protagonist of a unique experience as part of the Replay world.